Welsh-born singer Jemma Griffiths, better known as Jem performs “They” in a video paying tribute to the opening sequence of Barbarella. With high production values and a modern feel, Jem undresses in zero-gravity to the haunting music of the track. “They” was the first single released by Jem from her debut album Finally Woken
When it came to shooting the video, I picture the production team sitting around a table discussing what to film. Do they shoot the singer moodily walking though dimly lit streets pulling clenched fists across her face to emote her artistic vision, or do they launch her into space and break out the cameras while she gets her kit off? Hmm… what to choose… Yes they went for the saucier choice, but it is the choice of the future!
Enjoy!
